ETERNITY
Eternity or just Palm Springs, one or the other. Either way, you can tell from the tall red capitals it’s a warning.
Photo taken through plane window, upon landing in California. It’s strange that you can get an inadvertent tilt-shift effect by shooting through the curved window of the plane.
Tags: aerial, California, Eternity, Palm Springs, roof, Target store, text, the end, tilt shift
March 6th, 2010 at 8:56 pm
a while ago eternity was a big graffiti phase in sydney. i think they ended up putting it up in fireworks on the sydney harbour bridge one new years…i like this more, writ large but only if you find it by chance from the air…
March 10th, 2010 at 10:34 am
ii-ne-kore, that’s really interesting. I went and looked it up:
http://www.wesleymission.org.au/publications/eternity/eternity.htm
Of course the typeface is so different; the helvetica one is much less friendly and much more aggressively evangelical. In the back of my mind though is a suspicion that it’s a brand name. Or a plastic surgery clinic.