Montreal vs. Vancouver Olympics graphics – a little comparative photo essay

eBay ad, Montreal Olympics poster 1976

Montreal 1976 Olympics poster - rainbow beaver

Montreal 1976 Olympics poster - buttons

Ignoring the problems of hosting the Olympics, which are serious and many (and as a Vancouverite I’m speaking from experience), let’s just compare the graphic design from two different Canadian Olympics. The Montreal graphics were uniformly brilliant. It’s considered bad form to criticize the Vancouver 2010 graphics because of the tragic death of the head designer at a young age, but I don’t know, this is not a 2010 Olympics-promotion blog. Pax all those people who like the Vancouver 2010 Olympics graphic identity – and the corresponding new 2010-related City of Vancouver signage – but to me they all look very strongly like the unfortunate love-child of feminine hygiene packaging and corporate clip art designed by committee. Messy, busy, commercial, and they look like the bad Illustrator photo-traced layers they are. Vancouver, how many more design failures will you tolerate? Of course, a city that will build a dried-blood-coloured main library in the shape of the gladiatorial coliseum in Rome (and I can hardly believe I’m describing reality in that sentence: a library in the form of a blood-sport arena!) is capable of large-scale mistakes. See a longer post on the beautiful Montreal Olympics graphics on this blog, and more Vancouver 2010 Olympics graphics on the CDR. For the politically-incorrect 2010 Olympic logo debacle, see the CBC. [Update Feb 13: Douglas Coupland had this to say in conversation with the New York Times:

NYT: I see there is controversy over the design of the official Olympics logo, which is based on the Inuit stone marker known as an Inukshuk.
DC: Inuit culture is north of here, in the Canadian Arctic, and it has nothing to do with the lives of anyone in British Columbia. If you want to use the First Nations motifs for your logography, use the ones that are actually from here. A lot of people are kind of cheesed off.

I voted against these Olympics and am extremely annoyed by their crippling social and financial costs, their corporate profiteering and their draconian trouncing of free speech, but if they’d had good graphic design, I could have put politics aside and given them credit for that at least. Instead, Vancouver has been handed what it perhaps deserves, weak design that wouldn’t even make the qualifying round for a design Olympics if there were such a thing.

Vancouver 2010 Olympics graphic

Welcome To Vancouver - Host City - 2010 Olympic And Paralympic Winter Games

2010 Olympics graphics snow boarder

Feminine hygiene packaging. That’s what this is.

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7 Responses to “Montreal vs. Vancouver Olympics graphics – a little comparative photo essay”

  1. Canada Guy Says:

    The Olympics are self destructive. With the threat of global warming we cannot afford such flagrant displays of excess and overconsumption. The best way to avoid 300,000 tons of emissions is for people to simply stay at home.

    http://selfdestructivebastards.blogspot.com/2009/10/olympics-are-self-destructive.html

  2. knitgirl Says:

    that rainbow beaver is ace!!!
    …and I love your outrage. thanks for the laughs.

  3. john Says:

    Traced photographs…over rendered…awful! A real step back in design. Look at the graphics from Turin. Very stylized…done by folks who could actually draw!!! These make Canada look very UNHIP!!!!!

  4. LB Says:

    John, thank you for the backup. Every time I see one of these graphics – and they are everywhere now – I just cringe. There’s also the 2010 logo, which I didn’t show here but will include in another post. It’s an Inuit inukshuk sacrilegiously made into a cartoon person, without any acknowledgement of the fact the Inukshuk has little to do with Vancouver or even British Columbia other than that there’s one downtown. Not a shred of critical thinking or design sense has gone into these games, from start to finish. The 3 furry mascots are a lot better, I admit, but they too play fast and loose with quasi-faux-First Nations mythology, and I’d take the Montreal 76 Amik beaver mascot over them any day.

  5. Bobby Says:

    I work at the airport and I am sick, sick, sick of the overwhelming, overbearing 2010 graphic plague. We’ve got Samsung being rammed down our throats everywhere we turn. Worst of all is the female wheelchair curler, who looks like she is either psycho or seriously depressed. I will be glad never to see blue and green together again.

  6. デザインのフチ » Blog Archive » バンクーバー オリンピック VS モントリオールオリンピック Says:

    [...] http://blog.ounodesign.com/2009/10/18/montreal-vs-vancouver-olympics-graphics-a-little-comparative-p... [...]

  7. BKH Says:

    Wow, that last one looks like bad CGA graphics from some 1983 computer game.

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